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Branding

Digital Branding Redesign + Photography & Video

account managing | art direction | brand strategy | photography | video | visual design | visual identity

The scope of this project was to redesign all digital branding efforts by creating original content that is compatible with the clinic's high-end service and its clients.

Context:

Dermatologist Dr. Paula Chicralla is a national reference in Cosmiatry and Dermatological Surgery. Dedicated 15 years to daily clinical care, continuous updating in medical research, annual participation in academic congresses as a member of the Brazilian, American and European Societies of Dermatology and Laser Surgery.

Concept:

The enhancement of the original beauty and harmony that exists in each individual is a central element in the clinic's work.

The harmony of nature also directed this concept towards a rich and beautiful look, but without excesses. Elegant and sophisticated.

The main objective of this redesign is to communicate the clinic's high standard service, provoking desire and inspiring authority compatible with one of the best dermatological clinics in the country.

The content emphasizes details, personalized service and the brand's sophisticated atmosphere, transforming the clinic into a symbol of status and prestige for its visitors.

before

after

Part 1 Brand Strategy

This design proposal brings a luxurious and sophisticated look, which provides the feeling of attention to detail and delivery beyond expectations, whether in service, in the result, or in the experience as a whole.

With warm and sober colors, inspired by brands such as Louis Vuitton and Burberry, the brand's look conveys good taste, sophistication and status.

The idea is to communicate the personalized care that each patient receives, being treated in an intimate and individualized way, considering that each patient is unique and their needs are addressed according to their specific needs, from an exclusive and welcoming service.

Benchmarking

The new design fits well among competitors in the same niche, while maintaining a more elegant and sophisticated look.

Part 2 Visuals & Photography

To create the appropriate visuals to fit the new design, we had to generate new content (photos and videos) that would accurately represent the attitude and elegance intended for the brand.

(that is me behind the camera)

Final concept

Some of the material created for the project

Sophisticated and Natural

As most of the material produced was intended to be used either on social media or online platforms, our goal was to establish proximity with the audience, by creating a look that was perceived as high-quality but not overproduced. The final result was achieved, mixing both professional images and iphone content, in a unique and natural aesthetic.