Context:

This and That inc. is a conceptual luxury design and lifestyle brand for the cat connoisseur. It sells accessories and other products for cats, targeting design-obsessed cat owners, who are looking to invest in high quality furniture and goods. As requested by Superside, this is my take on the redesign.

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Concept:

Inspired by the maneki-neko ('beckoning cat'), a common Japanese figurine which is often believed to bring good luck to the owner. Maneki-neko are traditionally depicted seated, holding a koban coin, which represents gold and riches, and the right paw raised is believed to bring good luck and money.