Context:

The purpose behind this brand is to bring self-esteem and confidence to the greatest number of women, in an ethical and sustainable way.

Its products encourage care with a scientific basis and high-performance natural ingredients.

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Concept:

The design brings to life the natural aspects of the brand, through minimalist and organic graphics.

Each product line has its own unique visual characteristics, just like living organisms, and the brand embraces the natural as a strategy for building self-esteem.

The e-commerce platform was designed to convey the technology aspects of the product, through a minimalist and professional approach.